When BBH came to us with the Fizzooka concept, and challenged us to find a way to make a non-lethal item, that was actually useful to players. We responded with a platform that offered a natural fit, and was actively calling out for a Fizzooka. Fortnite contains many communities of players, with each enjoying different parts of the game more than others. Some love Fortnite as a sweaty competitive game, while some love a casual BR experience where they can play as Peter Griffin. Some people love Fortnite's build mechanics as the thing that makes Fortnite different from other BRs, while some hate it, and just want to focus on shooting other players. It was these players that were being underrepresented in Fortnite, and were calling out for something a bit more explosive.

‍

We delivered the Fizzooka. Fortnite's very first, purpose built Anti-Build Weapon. A launcher that absolutely annihilates player built structure, leaving them vulnerable to eliminations. Working with BBH from the beginning to take the Fizzooka from an idea to crafting a narrative, developing the visuals of the Fizzooka, and then using our Fortnite-native expertise to make the Fizzooka feel like an official addition to the platform. We then tasked Beyond Creative to tackle the immense technical challenge of implementing a custom weapon into Fortnite, something that UEFN wasn't, as of 2025, technically capable of. Once all systems were working, Metavision Network brought creators together and dialled in the settings of the Fizzooka so it would feel just right in their specific games, being careful to hit the fine line between being overpowered or useless. All amplified by a massive influencer campaign, bringing streamers from the US, UK and MENA together and talking about the Fizzooka.

‍

All resulting in a campaign that made a huge splash, clocking up over 76 years of gameplay over the space of 2 weeks. Being fired millions of times. And driving reach up by 511 million, and social engagement up by 590%.